Will Lucas

Ventures

The portfolio.

A holdings company building real businesses in real places. Hospitality, media, marketing technology, and real estate, anchored in Toledo and reaching the world.

Founder & CEO

aWLCo

The holdings company. Parent to a portfolio of operating businesses across hospitality, marketing technology, real estate, and software.

Owner

TolHouse

A 25,000 sq ft riverfront private social club in downtown Toledo. Home to Lucille’s Jazz Lounge, Earth Coffeehouse, Panda Workspace, and Commons Pizza.

Owner

Creadio

Marketing technology and production agency. Storytelling and brand work for ambitious clients.

Developer

Toledo Riverfront Real Estate

Four properties, 60,000+ sq ft, along the downtown waterfront corridor. A long-term bet on the city.

Brand Manager

AfroTech

The largest Black tech digital platform and conference globally. 18,000+ technologists, founders, and investors annually.

Host

Black Tech Green Money

The podcast at the intersection of Black builders and capital. NAACP Image Award nominee (2023). iHeartRadio Podcast Award nominee (2026).